Starting a business in 2016? You’re probably already worrying about your marketing techniques. This is a good thing; you should be putting a lot of thought into advertising! Here’s what the marketing landscape is looking like these days.
Innovative Adverts Are Still King
The best way to grab people’s attention is still a classic advertisement. But it’s not really enough to just have your logo on television or a banner on someone’s blog. While a big deal is often made about making advertising memorable, this is what everyone who makes an advert thinks they’re doing. And how many adverts do you see every day that really stick with you?
As has been shown time and time again, it’s humor and invention that will really get your name out there. Want a great example? The Man Your Man Could Smell Like. This Old Spice advert is now six years old. But it still brings people to its YouTube video in droves, receiving thousands of views and comments every day. It’s easy to see why. It’s incredibly funny and filmically inventive.
Some advertising ideas can only be brought to life through the magic of animation. Remember Coca-Cola’s Heist advert? This was a great idea that couldn’t have been done without awesome CGI. (People dressed up as bugs just wouldn’t have had the same effect, right?) If you work with an animation agency, then your imagination can go really wild with your advertising campaign.
SEO Isn’t Just A Buzzword
People don’t always know where to go when they want something. They know they need to get something fixed, or that they’re craving chocolate, or they want to read something funny. But where do they go for it? In these situations, people turn to Internet search engines for the answer. Of course, the first search engine you thought of was probably Google. Google is the most visited website in the world, so you need to ensure your visibility there is strong.
Search engine optimization is all about making sure your website is set up in a way that search engines understand. This increases visibility in organic search results. What organic means in this context is that someone searched for something and happened upon your website. It means you’re getting more hits without paying advertisers.
SEO involves both the technical and creative elements required to make sure you’re on the first pages of search results. It involves not just the visible text on your website, but also its HTML structure. SEO can be incredibly in-depth and effective; just make sure you’re doing it ethically!
Being Awesome Is Best Thing You Can Do
Word of mouth is still very effective. In fact, with increase connectivity and chatter across the globe, it’s more important than ever. If you’re on top of your business game and keep those customers satisfied, your reputation will be made clear online. And if you’re afraid it won’t, you should try requesting testimonials from satisfied customers.
Having pages on Facebook, YouTube and LinkedIn gives customers the perfect platform on which to praises. Just remember that this also gives them a platform to complain about you loudly! If you see negative comments on your company pages, then be sure to respond directly to them as soon as possible. See what you can do to turn that frown upside-down!