There are plenty of advantages of taking a greener approach to your business. The most obvious, of course, is that it saves you money. You’ll also be helping to do your bit for the environment, and with climate change on everyone’s mind right now, that’s no bad thing. In fact, it’s something to shout about.
Many people are taking the environment into account when they make buying decisions these days. Going green could give you a healthy boost over the competition. So, if you want to raise your startup’s profile a little, think about your green credentials. Here are some tips you can use to get started.
One thing you can do to get started is to put in place a form of measurement. Think about all the areas where you are using energy and resources, and set yourself targets to cut back. Be as accurate as you can, create some charts to track your usage, and then publish the results on your blog. If you can do this regularly, you can start to show your audience that when it comes to greener working, you mean business.
Upgrade Your Premises
How green is your business premises? It might not be in your control right now, but it’s worth thinking about when you move out of your current office. Look for somewhere that has solar panels to power your electricity, and consider the materials used in the building. You can even get environmentally friendly parking lot design these days. It’s a great first impression to make on customers who share the same green values and can give your reputation a boost.
As a business, you have a chance to become a big voice in your community. If there are green business groups in your area, join them. If not, why not start one off yourself? It’s great for raising your profile, and it is also newsworthy. With climate change such a hot topic, plenty of local journalists will be banging on your door to find out new information.
Start A Campaign
Another way of getting your green credentials on the front page of your local paper is by running an eco campaign. You can involve other businesses and highlight the issues of paper waste, for example. It only takes a few companies getting involved for things to start gathering pace, and you will get a lot of praise for your efforts.
Add Green Angles To Your Marketing
Whenever you are marketing a new campaign, make sure you are letting people know about your green credentials. As we mentioned above, more people than ever before are making informed choices about who they are doing business with. If you make it obvious you have an eco-strategy in place; it will win you more customers. Even if you only offer the same levels of service at the same price as your competitors, it can give you an edge.
Do you have any more ideas about how going green can boost your business profile? Why not let us know in the comments section below?