Being first to market can be the difference between a runaway success, and a product that never gets used. App developers are being forced to choose between competing needs for speed and quality.
This week WalkMe, a San Francisco-based software company which provides an enterprise guidance and engagement platform, launched a new portal with free tools and solutions to help developers create better mobile software, faster. The mobile user experience is becoming increasingly business critical, and this poses a major challenge for entrepreneurs and developers seeking to create the most impactful and effective mobile software experience as possible.
Using tools offered for free to developers by industry leaders means that independent developers will be able to release the highest quality product with the most advanced engagement tools, without letting competitors beat you to the punch.
The new portal, WalkMe Apps, launched during a developer event in San Francisco, solves some of the toughest challenges that independent mobile app developers face. It enables app developers to focus their attention on the development of core software, while providing them with the necessary user and customer engagement tools – “applets” – to drive premium upgrades, monetization, boost user experience, reduce uninstalls, and improve app ratings.
Applets are standalone onboarding, user engagement, and monetization components that can be codelessly integrated into any app instantly. Applets accelerate the release cycle by negating the need to code new features, and then re-submit the app to the App or Google Play store.
Ensuring enterprise-level products and support, WalkMe stated that it will continuously develop, support, and update all components in-house, while applying the company’s enterprise-grade scrutiny to each Applet. The result is a wide selection of components that can instantly ensure that a new app meets the highest industry standards in user engagement, dramatically increasing adoption rates, in-app purchases, and satisfaction. Additionally, developers can create their own applets for anyone to use.
“My favorite feature about this platform is that it allows me to customize and deploy different messages and special offers, without having to go through the long process of re-submitting versions to the App Store and wasting precious time,” explained Daniel Azoulay, founder and developer of Buzzin.io, a content monetization platform, and a beta tester of WalkMe Apps
Michael Kelter, founder of Vibo, an app to create exceptional events through music engagement, also a beta user of WalkMe Apps, explained that “the biggest pain point that these Applets solve for me is that they allow me to segment and set triggers to various actions in an easier and more efficient way than I actually thought of developing myself… it simply placed me three steps ahead on my release cycle – instantly.”
Dan Adika, co-founder and CEO of WalkMe, explained the rationale for this initiative and said, “We want to let developers focus on their strength by allowing them to utilize ours. As the global leader in digital engagement, we are channeling this expertise to help independent developers drive the next generation of disruptive and game-changing apps. Furthermore, we are allowing developers to enrich the ecosystem and create their own applets to share with the community of independent developers.”