Volvo is turning its attention to two-wheeled safety, for the moment. The Swedish car manufacturer and UK design firm Grey London have partnered with Albedo100 to create a reflective spraypaint that’s only visible at night. It’s called LifePaint, but it’s technically not paint; it’s a washable material that lasts about 10 days after application. It’s also completely invisible until it’s hit by the glare of a car’s headlights — then it glows.
“Every year more than 19,000 cyclists are injured on the UK’s roads,” Nick Connor, managing director at Volvo Car UK said in a statement. “At Volvo, we believe that the best way to survive a crash is not to crash, and are committed to making the roads a safer place by reducing the number of accidents.”
Volvo says the water-based LifePaint can safely be applied to clothes, helmets, shoes, backpacks, and even dog leashes. The spray isn’t available everywhere yet. Right now, it’s available in six cycling shops in Kent and London, and if it does well, Volvo may move the product internationally.