Mobile Marketing Strategies That Work

mobile marketing that works

There is no doubt that marketing is shifting towards mobile. A lot of people spend most of their time on mobile devices (smartphones and tablets) than on TVs and other electronic devices. In fact, more people access the internet using mobile devices than desktop computers. This has been attributed to the fact that smartphones are portable and more convenient to use. Any business that ignores mobile marketing risks from dying a natural death.

Unlike other marketing channels which are somehow unpredictable, mobile marketing has a personal touch. It would be very difficult for a mobile user to ignore any message that is conveyed through the device. Such information has a chance of creating a deep connection with the user. Smart strategies characterize an effective mobile marketing. Here are the best mobile marketing strategies that will help your business to win over customers.

Optimizing Your Website For Mobile

Having a business website is one thing, and engaging mobile users is another. Ensure that your website is mobile-friendly or has been optimized for mobile devices. One characteristic of a mobile-friendly device is fast load time. A consumer who is visiting your site does not have time waiting for it to load. Navigating on the site should also be easier. A user should be able to see important links which will direct to relevant pages. Call to action buttons such as ‘purchase,’ ‘call the business’ and ‘Sign up’ should be visible. A mobile-friendly website also improves your visibility on the search engines.

SMS Marketing

SMS is a powerful marketing tool that any business can use to engage its consumers. With the high number of mobile device owners, a single text message can reach thousands of people in a second and a good percentage of the recipients will be converted into customers. Unlike other marketing channels where information may take time before reaching target consumers. SMS provides real-time communication. Research from a telecommunication firm shows that more than 90% of text messages are read in less than three minutes.

As a business owner, you can use text messages to engage your customers with some activities such as coupons sending alerts, conducting polls and games. SMS marketing campaigns can only be successful if you use the right tools. You need SMS marketing software which will not only send but also monitor how customers are engaging with your brand through SMS. You also need a tool which will deliver the right messages to the right customers wherever they are and allow you to communicate to them in a language that they understand.

QR Codes

One key characteristic about mobile consumers is they like to get vital information about your business within the shortest time available. QR codes have made this process possible. A customer only needs to scan the code and after that information regarding your business will be displayed. This process is much easier and convenient than typing the company URL. Most of the consumers use QR codes to compare what different stores have. They compare the prices and the availability of products. Scanning of these codes is done using smartphones and tablets.

QR codes come in handy when the business wants to implement a particular marketing campaign. Let’s say you have introduced a new range of products in your store and you would like to inform customers about it. The code can be used to direct customers to a particular page which has details about the product. QR codes also come in handy when you want to give customers gifts and coupons.

Hyperlocalized Marketing

It is much easier to reach mobile users who are based in a particular geographical location. According to various marketing research, most of the consumers make purchases from stores that are within their reach. They don’t want to spend more on transporting the goods or traveling far away to get services which are also available in their local area. Mobile marketing can be customized to reach people within a city or neighborhood. Hyperlocalized marketing works hand in hand with geolocation tools which can classify people according to their physical location.

Customize your mobile marketing campaign to meet specific needs of people living in a particular area. Reach them in their language that they understand. You can decide to offer discounts to people based on their geographical location. If you have a site or an app, optimize it using location-based keywords. Add your business mobile phone number which customers can call when they need you. Get your business listed on local business listings such as Google My Business. When running ads, mention some of the locations that your business serve.

About Brian: Brian Jackson is the founder of Shoestring Branding - a marketing and branding blog for entrepreneurs, with an emphasis on internet-based tools and strategies.